The well-known streaming juggernaut Netflix has revealed that it has begun introducing paid password-sharing options across the globe. Four more nations—Canada, Portugal, New Zealand, and Spain—also offer the feature. Airtel 5G Plus is available in five Gujarati cities: Ahmedabad, Gandhinagar, Surat, Vadodara, and Rajkot.
Prior to now, it was noted that the dominant streaming service has trialed paid password sharing in a few markets, including Peru, Chile, Costa Rica, and Latin America.
According to a statement released by Netflix, “Over the past year, we’ve been testing multiple techniques to solve this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal, and Spain.”
What is the operation of the paid password-sharing feature?
The users will be able to specify their primary location on the platform thanks to the new password-sharing feature. The upgraded functionality, according to the streaming juggernaut, would assist subscribers in making sure that anyone who lives nearby may easily use their Netflix account with the new premium membership.
People can utilize an account to move their profile to a new, paid-for account. According to Netflix, sharing allows one to retain their personalized suggestions to oneself, including those based on their viewing history, saved games, My List, and more.
The site apparently planned to remove its password-sharing feature in 2023 in December of last year (2022). (in the first few months).
Walking down memory lane, Netflix has long been aware that password sharing is a problem, but the pandemic years of 2020 caused the streaming giant to put off dealing with the problem.
The largest revenue decline the platform had ever experienced in the previous ten years occurred in 2022, and top management of the company resolved to address the worrying situation.