In terms of 24-hour view counts, the pre-release clip for Jawan easily broke all prior benchmarks held by teasers and trailers in the Indian film business. With 112 million views across all platforms, the video’s phenomenal success has broken previous records and set a new standard for the Indian film industry.
The most popular video in the first 24 hours was Jawan’s Prevue, which is a reflection of how well-liked SRK is, how universally appealing the movie is, and how eagerly people are anticipating its debut. The record-breaking views for Jawan demonstrate the power of compelling storytelling and successful marketing in an entertainment industry that is becoming more and more cutthroat.
The video exceeded all expectations and had a big impact on Indian digital culture. The huge response to the video is a reflection of the enormous fan following the movie already possessed before it was seen in theaters.
Red Chillies Entertainment is the producer of Jawan, which was directed by Atlee and co-produced by Gaurav Verma and Gauri Khan. On September 7, 2023, the movie will be shown in theaters all around the world in Hindi, Tamil, and Telugu.